I’ll never be any good in Marketing

Looking for lunchtime refreshments in the local Co-Op (conveniently placed 150 yards away from the office), I noticed a Pepsi offer which seemed OK – £1.80 for a litre of coke instead of the usual £2.50 for a pair of such small bottles.

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Until I walked further on where larger bottles were on offer at fractionally under 50p a litre. Even without the 2-for-1 offer, the 2 litre bottle is still better value than the offer on 500 ml bottles.

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But I’m sure they make money hand over fist on Pepsi and Coca-Cola anyway, regardless of the offer.

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