Pseudoscience you shouldn’t tell some one to stick up their …

A Groupon-style email from Livingsocial caught my attention today.

imageFor some reason, I’d thought this quackery had been exposed as such ages ago – pretty naive, I know.

Clicking through, I’m told:

As any mechanic can tell you, an engine performs better when it’s been fine tuned. If you feel like you’re not firing on all cylinders, today’s deal from Beauty and Detox Spa for an Aqua Colonic and Massage for £39 (a £150 value) could help restore your drive.

Personally, I’d rather ask a medical professional for advice where my body is concerned but then maybe I don’t talk to enough mechanics.

Looking further, I find that the spa’s ‘Aqua-Colonic™’ therapies will “remove unwanted waiste” – I’m not sure if that means major surgery to my middle or not. Prominent typos are always a good sign you should be cautious.

The page goes on to extol the virtues of the system in hospitals – “prior to endoscopic or radiological exam, as a pre-operative preparatory procedure, or for evacuation of an impacted colon”. Note that none of these have any other benefit beyond shit-shifting.  The rest of the text trumpets the comfort, elegance and aesthetics of the design without explaining why you should be using it when you’re not ill (as then you should be in the afore-mentioned hospital, not a spa).

This is simple to understand – there are no demonstrable health benefits from colonic irrigation and the site would soon get into trouble if it tried to use such claims to sell their services. Which is also why they asked a mechanic for advice…

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